The past few weeks have been an exciting time for Football in terms of Twitter engagement. The Manchester Derby (Manchester City Vs Manchester United) on Monday night recorded over 1 million tweets about the game in the space of 3 hours, with 3000 tweets per minute still rolling in 45 minutes after the final whistle.
An almost even amount of tweets for each team where recorded with Man City’s mentions clocking up 360,000, beating Manchester United by a total of 3000.
Although this is a fantastic amount of interaction on twitter for a sporting event it wasn’t enough to beat the Chelsea – Barcelona tie this week before. This game clocked up a record amount of tweets with 3.4 million being recorded, with the peak of engagement seeing 13,684 tweets a second!
The only reasons I can see why the engagement was so high for the Chelsea game was that it was set upon a European stage whereas the Manchester Derby had more of an impact solely on the UK, that and an unexpected late goal for Chelsea and Barcelona being the fond favourites.
This year will most definitely become the digital age for sports and we can only expect to see more of these levels of engagement once the Olympics and Euro 2012 Football Tournament kick off! The socialjamm team.
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