The past few weeks have been an exciting time for Football in terms of Twitter engagement. The Manchester Derby (Manchester City Vs Manchester United) on Monday night recorded over 1 million tweets about the game in the space of 3 hours, with 3000 tweets per minute still rolling in 45 minutes after the final whistle.

An almost even amount of tweets for each team where recorded with Man City’s mentions clocking up 360,000, beating Manchester United by a total of 3000.

Although this is a fantastic amount of interaction on twitter for a sporting event it wasn’t enough to beat the Chelsea – Barcelona tie this week before. This game clocked up a record amount of tweets with 3.4 million being recorded, with the peak of engagement seeing 13,684 tweets a second!

The only reasons I can see why the engagement was so high for the Chelsea game was that it was set upon a European stage whereas the Manchester Derby had more of an impact solely on the UK, that and an unexpected late goal for Chelsea and Barcelona being the fond favourites.

This year will most definitely become the digital age for sports and we can only expect to see more of these levels of engagement once the Olympics and Euro 2012 Football Tournament kick off!

The socialjamm team.
www.socialjamm.com
www.twitter.com/socialjamm

Facebook have announced that they will be changing the size of your profile photo on timeline profiles. The size will change from 125px by 125px to 160px by 160px. This increase will mean that companies who have designed their cover photo to integrate their profile picture will have to be changed.

Images will still need to be uploaded with a minimum image size of 180px by 180px

So make sure you keep ahead of the game and re-design your profile ready for the change and let us know your comments in the box below!


The socialjamm team.
www.socialjamm.com
www.twitter.com/socialjamm

We, just like most other social media Blogs out there covered the phenomenon of the Kony 2012 video that went massivley viral overnight. The video now has over 170 million views, however the 2^nd part Kony 2012 Part 2 has had only 1.2 million views in the week following its release.

The charity got a lot of negative press following the initial video, which left us wondering if this was the reason the follow up video hasn’t had such an impact. Or is it the simply fact that social media is so fast moving and something else has caught the masses attention?

What do you think could have impacted the video’s v iewing numbers? Let us know in the comment section/

The socialjamm team.
www.socialjamm.com
www.twitter.com/socialjamm

With the popularity of our posts about how to optimise your pages to gain twitter followers (found here) I have been requested to post further tips to enhance your twitter experience. This post will be a general overview of my experience with twitter and what I have learned from using it.

I signed up to twitter 3 years ago and like everybody (maybe not celebrities) when they start Twitter, I found it a struggle to gain followers. I had basically signed up to it to see what it was all about. I didn’t really understand the potential it had, and like most people I would tweet randomly and hope that people would find my musings interesting and follow me. It wasn’t surprising that I didn’t get many followers and if I did they weren’t relevant to what I wanted, I hadn’t found my purpose or voice….

At the time I was primarily a web and graphic designer and I was starting to get requests to design social media pages for businesses and naturally my interest in social media marketing took off. (I now work as a professional social media manager and obviously run this blog)

Twitter for me, now had a purpose, it could be used as a platform to gain and share knowledge, to market myself and engage with other social media enthusiasts. So following this I set up my own twitter page again.

My original aim was to gain as many RELEVANT followers as I could in one month.. The first thing I decided to do was follow people in the same industry as myself who have an abundance of followers and see what they were doing that made their pages so successful.

My first realisation was at how often they tweeted. Power users tend to tweet and re-tweet up-to-date content regularly, engage with a high percentage of their new followers (My guess was that they didn’t engage with everybody as not every person who adds you would be relevant to yourself) and inject sparks of their personality into their tweets.

Following these observations I started to implement these behaviours into my own tweets and subsequently saw the amount of followers I had double in the space of one month. This correlation is no accident, twitter is a platform that you have to work at to gain the results you want, you have to post smart and often, engage with users and re-tweet relevant content to capture your audiences attention and gain that all important follow.

So basically in a nutshell in order for twitter to work for you to gain relevant followers you should do the following:

1. Have a purpose and a voice.

2. Think about your audience and what they what knowledge they would like to gain.

3. Write and post your own content (A blog is a great way to do this)

4. Engage with people (It is a social platform after all)

5. Don’t use it to only promote yourself (80% content 20% promotion is the tested and proven amount)

6. Be yourself.

If you follow these steps you will see that your twitter following will increase, with relevant followers, giving you more business opportunities, a wider circle of people in your industry to engage with and an opportunity to gain increased knowledge on your industry through research for content to share and other peoples shared content.

What have your experiences been with twitter? Do you have any other tips for success? Let me know in the comment box!

The socialjamm team.
www.socialjamm.com
www.twitter.com/socialjamm