Your twitter bio, background and photograph/icon are the only elements that remain consistent throughout your page. Your bio is basically the place to tell the twitter-world what you tweet about. 90% of the time it is the first thing that people will read in search results and when visiting your page, so it is important to optimise it to display the correct information about yourself or your brand to help make your page easily searchable to potential followers.

Twitter limits your bio to 160 characters. This means that you have to be quite savvy to get the most out of this space to gain the maximum amount of followers. The following key factors will tell you what information you should include in your bio. This will then be followed by the most efficient methods of how best to compact and optimise this information into the 160 character limit.

Key factors for your twitter bio:

The key factors for your twitter bio are information to let a user know what you will be tweeting about,who you are and optional links to relevant content.

What do you specialise in:

The reason people use twitter is to share and gain knowledge via tweets, so it is advantage and in your best interest to share what you specialise. this will allow the user to see if the information that you will share will be of any use to them.

Your personality:

In general people like to know who the person who is behind the tweets after all twitter is a social network. A little bit of information about your personal interests can help you gain followers and humanise your page, but beware it can also alienate your audience for example, posting that you are an avid Manchester United Fan could turn avid Liverpool FC fans away from following you, unless of course you are tweeting about Manchester United. Instead I would recommend that you post that you are an avid Football fan as this shows your interest in football in a more general sense.

Websites / Blogs / Social Media Links:

This is a great place to promote and advertise websites, blogs and social media links (yours or other peoples) that provide similar information to what knowledge you will be sharing as it is constantly displayed on your page.

Optimising your bio:

OK, so now you know what information you need in your bio how do you go about optimising it?

As I mentioned earlier you are only limited to 160 characters so the main aim is to get as much relevant (and I stress the word ‘relevant’) into your bio to gain the right followers. The best route to take is to use key-words, this keeps it simple and efficient for a user to read to make the decision to to follow you or not. IT also makes it easier for searches to pick up these words and display your page against them in twiters/google/bings search results.

Now I’m not saying to write a short list of key words along with with a website address for your bio, this just looks spammy, unprofessional and impersonal. E.g.

SEO, web design, graphics, marketing. http://www.marketingblog.com

Would you be interested in following a page with this as its bio?

The best way to do this is to add your key words into a sentence, making it look a lot more human and personal e.g.

Champion of marketing, design and interested in all things web. Avid Football Fan and co-writer of http://www.marketingblog.com – for up to date marketing tips

This gives the user relevant information about what you do, contains key-words for searches, gives a hint of a personal interest and includes a link to your website.

Try these other tips:

*Remember, although people can’t see you treat your bio as your introduction to the world. Only post here what you would like others to know in real life, some things to avoid:

• Vulgar or offensive language.
• Links to inappropriate pages.

AND FINALLY

Remember to spell everything correctly! Nothing screams unprofessional more than a spelling mistake!

Following these steps will help you gain more followers and rank higher in search engines. We hope you have found this information interesting.

Now go and update that bio!

The socialjamm team.
http://www.socialjamm.com/
www.twitter.com/socialjamm

You've no doubt heard about the insanity surrounding the closure of Megaupload, in particular the wild story about how the file-sharing websites's founder, Kim Dotcom's high-profile arrest.

This has clearly had sent a resounding ripple through the file-sharing community.  Filesonic's homepage greets visitors with the following message:

    All sharing functionality on FileSonic is now diabled.  Our service can only be used to upload and retrievefiles that you have upload personally.

Something serious is going on - who's going to be the next file-sharing website to fall? Surely the major players like Rapidshare and MediaFire aren't in trouble..... are they?


The socialjamm team.
http://www.socialjamm.com/
www.twitter.com/socialjamm

What is Socialjamm?

In essence socialjamm is a hub of social media links making it easy for you to share your social media pages with one easy to find location (www.socialjamm.com/yourcompany), meaning you can network on and offline with greater ease.

Launched in 2011, Socialjamm is the brainchild of 2 entrepreneurs who saw a gap in the market for creating an easily searchable directory of social media links for businesses. This original idea developed into us providing businesses with their own free profile meaning they could develop a web presence and take advantage of social media networking without the need for a website.

Where did the idea come from?

The idea came from trying to grow our social media followers by contacting people we had met via various events we had attended. We realised very quickly that if you were handed a business card or a given a web address and wanted you wanted to contact them using social media networks such as twitter / facebook / linkedin this could be a very lengthy process with websites not having current social media links available, the person or company not being easily searchable or having no web presense at all, which was very frustrating.

With that experience we decided that someone should be doing something about it to make it a much simpler process, and the initial concept socialjamm was born. To promote social media as a valid networking tool and make social media links easily searchable.

Beta Testers

We are looking for beta testers to use our service and build our database to make social media sharing easier for you! So go to www.socialjamm.com now to register your company and start benefitting from this fantastic free service!

The socialjamm team.
http://www.socialjamm.com/
www.twitter.com/socialjamm

Virgin Media have partnered up with the fastest man on the planet,
Usain Bolt, to help promote their new 'Keep Up' campaign which offers
Virgin Media customers their fastest ever broadband.

The ad campaign caught my eye last Saturday during the ad breaks on
Take Me Out on ITV, where short clips were shown of Usain in 'costume'
which consisted of him sporting a blond beard and pretending to be
Richard Branson, the full ad was finally shown andthe message became
clear.

With everyone jumping on the olympics bandwagon I thought this campaign
stood out as a fun and unique way of promoting Virgin Media and the
campaign is also being run across all platforms including TV, online,
print and social media which I haven't really seen done very effectively
in the past.

The digital campaign is what stood out most for me, as the campaign was
promoted on the YouTube homepage on Monday with a dedicated channel set
up featuring all of the videos. They also used Twitter as a launch pad,
creating the account @i_am_R_Branson with a link to the YouTube channel
and also having Richard Branson and Usain Bolt tweeting from their
personal accounts using the #iamrbranson.

Overall it was a fun and unique way of promoting what would otherwise
have been a standard celebrity endorsed advertising campaign which
stood out enough to get coverage across a number of mainstream media
sites including the Daily Mail, Guardian, Marketing Week, The Mirror
and Digital Spy.



You can check the YouTube channel out here -
http://www.youtube.com/user/iamrichardbranson

Thanks to our Guest Blogger - Saf

The socialjamm team.
http://www.socialjamm.com/
www.twitter.com/socialjamm