Thursday 29 December 2011

Man sued for taking company twitter followers

Noah Kravitz tweeted for US-based mobile news site Phonedog.  Using the twitter name Phonedog_Noah, he accumulated 17,000 followers whilst working as a blogger for the company over a four year period.

When he left the company, he simply changed his username and took his followers with him.  Eight months later the company filed a lawsuit claiming that the account's followers were a customer list, and it had invested substantial resources into building it.

The company is seeking damages of $2.50 (approx £1.60) per user per month totalling $370,000.

That's a lot of money; are twitter followers really that valuable?  Let us know your thoughts..
SocialJamm © 2011. Powered by Blogger.