Thursday, 8 March 2012

‘Kony2012 - The invisible Children’ - ‘Amazing social media campaign for a fantastic cause

Sometimes a video that you watch can capture your attention and make you want to share it with everybody you know. ‘Kony2012 – Invisible Children’ is one of those videos and has been shared by millions of people all over the world in under 24 hours.

A video like this for such a worthy cause being shared virally shows the true potential of social networking and the change the human race can make by sharing content.

Who is Joseph Kony?

Joseph Kony is the world’s worst war criminal. In 1987 he took over leadership of an existing rebel group and renamed it the Lord’s Resistance Army (LRA).

The LRA has earned a reputation for its cruel and brutal tactics. When Joseph Kony found himself running out of fighters, he started abducting children to be soldiers in his army or “wives” for his officers. The LRA is encouraged to rape, mutilate, and kill civilians–often with blunt weapons.

What is Kony2012 – Invisible children?

Invisible Children has been working for 9 years to end Africa’s longest-running armed conflict. U.S. military advisers are currently deployed in Central Africa on a “time-limited” mission to stop Kony and disarm the LRA. If Kony isn’t captured this year, the window will be gone.

You can learn more about The Kony2012 campaign by visiting the website:

or watch the following video.


The video and the number of people who have watched it and shared it speak for themselves and show the true potential and power of social networking and how it can change the world by giving us all the strength and outlet to speak in one unified voice.

The team at socialjamm will be supporting and we hope you do too.

The socialjamm team.
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