Web link-shortening giant, Bit.ly has released data about the best times to post on the top social networks.
Optimum Times to post on twitter:
The best time to post on twitter is between 1:00pm and 3:00pm ET (10am to 1pm PT) in the early days of the working week, as this is the period of time that garners the highest click rate. The absolute optimum time is 1:00pm on a Monday, the reason for this being, one can only speculate is that most people tend to check their twitter updates on the first day back to work on their lunch breaks.
Optimum times to post on Facebook:
Facebook differs to Twitter with the optimum time to post being Wednesday at 3:00pm ET. The general rule for Facebook is to post after lunch, (1pm Onwards) as this is the time that will get the most click through rates. These results could be due to office workers looking distraction in the afternoon, to get over the post lunch lull.
When not to post on Facebook and Twitter:
The statistics have shown for both Facebook and Twitter that the worst times to post, in order to get interaction with your followers are in the evening after 8:00pm up until the next working day.
*Twitter Tip – Although you may be tempted to post on twitter first thing in the morning, it would be wise to post at around 11:00am to catch the traffic at lunch time.
The socialjamm team.