Monday, 16 April 2012

Kony 2012 - 2nd Video Attracts 98% Less Viewings

We, just like most other social media Blogs out there covered the phenomenon of the Kony 2012 video that went massivley viral overnight. The video now has over 170 million views, however the 2nd part Kony 2012 Part 2 has had only 1.2 million views in the week following its release.

The charity got a lot of negative press following the initial video, which left us wondering if this was the reason the follow up video hasn’t had such an impact. Or is it the simply fact that social media is so fast moving and something else has caught the masses attention?

What do you think could have impacted the video’s v iewing numbers? Let us know in the comment section/

The socialjamm team.


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